Optimize Customer Management: CRM D365 for Udinese Calcio

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Udinese Calcio is an Italian football club based in Udine in the Serie A football league. Founded in 1896, it is one of the oldest clubs in Italy. The Company offers exclusive services, already chosen by many important regional, national and international companies, via the new Club House.


Udinese Calcio needed a solution that could optimize the management of the customer “pool” (over 30,000 records from various databases). The goal was to build fan loyalty through a personalized service in line with expectations and to have visibility of the progress of commercial negotiations with sponsoring companies.

Scalable platform for customer loyalty and commercial negotiation management that offers several advantages.

  • Building and consolidating customer loyalty;
  • Greater efficiency in planning and managing marketing campaigns;
  • Management of all activities related to the subscription campaign;
  • Real-time monitoring of customer/fan activities and season ticket campaign progress;
  • Single platform for the management and analysis of data generated from varying sources (stadium, physical/online stores and ticket offices, etc.).


Don't miss all the details of the CRM Dynamics 365 solution created for Udinese Calcio.

The CRM project was strategic for Udinese. The introduction of Dynamics 365 has in fact allowed us to make a change in internal management by optimizing the time of our human resources and, at the same time, getting closer to the fans. The collaboration with beanTech projects us into the future and will allow us to make the most of the multiple opportunities that the new stadium offers, including hospitality that we intend to bring to a level similar to that of the most important teams in the world. With Dynamics 365, Udinese Calcio has managed to change its way of working, improving and simplifying the activities of its operators and focusing more on its customers.

Franco Collavino
General Director, Udinese Calcio
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