Sharing and Collaboration: a complete and flexible CRM for Calligaris
Calligaris SpA, founded in 1997 in Motta di Livenza (Treviso), is a world-leading company in the design and furniture sector. A company of excellence distinguished by the design, construction and distribution of high-end furniture such as chairs, tables, beds and sofas.
CUSTOMER NEEDS
Although Calligaris had already introduced the use of CRM in the past, its functionalities were now reserved only for a limited group of users and needed updating. Being aware of the importance and potential of such a tool, the company has expressed its willingness to invest in its renewal.
With this in mind, beanTech was pleased to offer its support in evolutionising this tool, by also expanding its purpose and functionality. Calligaris’ main objectives were to extend the CRM user base and create a tool that would become the focal point through which all customer-related information passes.
beanTech has developed a CRM designed and structured as a single point where everything converges: from customer information to sales channels and products.
SALES AREA
Management of B2C and B2B master data;
Sales conditions management;
Sales information management with CRM consultation.
MARKETING AREA
Workflow planning, management and optimization;
Automated and personalized workflows for ad hoc customer journeys;
Statistics analysis.
AFTER SALES AREA
Automatic creation of the claim;
Management of the flow of the claim from the opening to its resolution;
Communication with the customer through the CRM.
THE CASE STUDY AT A CLICK
Take a look at all the features and benefits of the solution created for Calligaris.
The need to develop a strategy strongly based on omnichannel has prompted Calligaris to update and develop its own CRM solution, with a view to combining the B2B soul of the company with the B2C one, always placing the customer at the center of company processes. Among the various proposals able to satisfy these needs, Calligaris has chosen Dynamics 365.
Flexibility in developments, a strong base of standard functions and an important integration with Office365 solutions have prompted the IT office and the various business functions interested in choosing it to support customer care, marketing and after sales activities in an integrated way. […]